Resume

Flikshop Inc.

App & Web Presence Redesign

Background

Last Updated 12/5/2025

Project Length

August 2024 - May 2025

Project Type

App & Web Presence Redesign

Team

Eric Y. (Me), Amoni H., Atin M., Benjamin M., Owen D., Shanikka R.

What is Flikshop?

Flikshop is a D.C. based B2B and B2C company whose mission is to support incarcerated individuals through the following:

1.
Flikshop Mail App
A physical and digital mailing platform that reconnects incarcerated individuals with their families and loved ones through personalized Flikshop postcards, letters, and Flikbooks (photobooks).

2.
Flikshop Neighborhood
A B2B datahub that connects Flikshop's userbase with partnered companies and organizations that offer opportunities and benefits targeted towards previously incarcerated individuals.

3.
Flikshop School of Business
In-person classes teaching vocational and entrepreneurial skills targeted towards previously incarcerated individuals.

Project Background

Project Goals & Scope

The overarching objective was to modernize the aesthetics, usability, and marketing strategy surrounding Flikshop's web presence and mobile app based on market and user research.

Project Timeline

The project was divided into 4 sprints across the fall and spring semesters:

Sprint 0: Market & User Research

Researching potential market opportunities to expand target demographics beyond incarcerted individuals and their famlies & loved ones.

Sprint 1: Platform Integration & Redesign

Based on insights from sprint 0, the team focused on integrating the Flikshop Neighborhood and School of Business within a Flikshop Mail app. Work was also done to modernize the aesthetics and accomodate new interaction patterns such as hotswapping between product platforms.

Sprint 2: Flikshop Angels Rewards Program

Ideating and designing a donor rewards program for Flikshop Angels to encourage donations and improve donor retention.

Sprint 3: Handoff

Preparing project for client handoff and finalizing integration of Flikshop Angels Rewards and related depencies to mobile app prototype mockups.

Skip to a section →

Market Research

→

Sprint 0

Competitive Analysis, Elderly & Military Demographics, & Customer Interviews

App Redesign Mockups

→

Sprint 0

Guided onboarding, platform hotswapping, and more

Angels Reward Program

→

Sprint 1

Loyalty Program for Donors

Angels App Integration & Handoff

→

Sprint 2

Integrating new flows and dependencies for handoff

Sprint 0

Sprint Kickoff & Goals

Team & Project Organization

Prior to the first client kickoff meeting, the team squared away basic organizational and workspace tasks:

• Set up a shared team email for stakeholder communication and the below workspace accounts

• Set up a Figma Team for future design work

• Created a Trellow Workspace for task management

• Set up a shared team Google Drive with folder structures for future sprint deliverables

Client Kickoff Meeting

In the kickoff meeting the team engaged with the client to discuss and lock in the following goals & tasks for the first design sprint.

Sprint 0: Research potential market opportunities for Flikshop Mail to expand its userbase beyond incarcerated individuals with a focus towards elderly and military demographics (as suggested by the client).

•
Conduct competitive analysis against other similar companies offering prison communications & mailing services to understand Flikshop's current market positioning and potential opportunities for expansion.

•
Create and conduct market research surveys for elderly and military demographics to guage their respective growth potential

•
Conduct further interviews with internal Flikshop stakeholders (past & present) to better understand the Flikshop brand and mission

Additionally, because we used a default Google Slide template for this first client presentation, I decided to design some bespokely tailored slide templates .

Sprint 0

Competitive Analysis Matrices

Identifying Potential Competitors

The team identified multiple companies that are serving the prison-industrial complex as well as those that market mailing & communication services/products to understand how the various Flikshop product verticals are currently positioned:

• Edovo

• Ameelio

• Orijin

• ConnectNetwork

• Pigeononly

• Pelipost

• Shutterfly

The analysis targeted the following 8 dimensions against Flikshop respectively:

1. Value proposition of products & pervices

2. How long they have been operating

3. How they present their brand

4. How they market their products and services

5. Revenue Streams

6. Monthly traffic and amount of users

7. What social media platforms they are active on and its content

8. Any potential community or UGC (user-generated-content) features

9. Any potential intrinsic competitive advantages or key features that set them apart

10. Visual design and usability of their website and apps

11. What geographic regions they serve

Analysis data was consolidated in a shared Google Sheet document.

Creating the analysis matrix

The team generated a plethora of detailed research data, but as the lead designer I head to find a way to concisely display our results for the next client meeting. Ultimately, because the competitive analysis were all relative to flikshop's market posture, the approach was to present the results in a graph where — with flikshop being in the center — the other target companies are plotted around Flikshop based on where they were relative to the selected factors of comparison as described above.

Visual representation for tip: undefined

Flikshop Mail App

Relative market cap & how similar their product/service offerings are

Flikshop School of Business

Amount of industry partners & comparative size of course catalogue

Flikshop as a company

Public brand perception & amount of positive leadership publicity

Main Takeaways

What the team took away was that Flikshop as a brand is a unicorn in terms of leadership reputation and publicity from Marcus' (the CEO) lived experience of being previously incarcerated; his story of how the postcards sent by his mother was a source of hope and motivation that led to his success after his release is widely publicized (See the TED talk at the top of the page!) and very well received which is virtually unheard of across the competitors analyized where key leadership lack such lived experience and are generally not in the limelight of their respective company branding.

Sprint 0

Market Research Surveys

Military Demographics

The hypothesis presented by the client was that Flikshop's Mail service could potentially fill the gap experienced by active duty personel whom may have a hard time getting in touch with their family and loved ones.

To this end, we created a survey targeted towards present and past service members to test the client's hypothesis that asked question such as:

• 'How often do/did you have access to technology when stationed away from home?'

• 'When you did have access to technology, did you have access to communication type platforms and apps?'

• 'Do/Did you face challenges when you communicated with friends and family when stationed away from home?'

• 'If there were an app that could send text or pictures in a physical format to your loved one, would you be interested in using it?'

• 'What do current communication offerings that you use to contact your loved one lack? And what could be improved?'

• 'Are there any specific barriers that make it extra difficult to reach or stay in contact with someone who is deployed/in basic training?'

Being Canadian I had no cultural awareness on this matter so I mainly relied on my team members who had personal connections and better understanding of how to approach designing this survey.

Survey Results - Military Demographics: Tech Accessibility

Survey Results - Military Demographics: Communication Preferences

Survey Results - Military Demographics: Communication Difficulties

Elderly Demographics

The other hypothesis presented by the client was that Flikshop's Mail service could potentially serve elderly demographics that may appreciate physical communication (e.x. postcards) or otherwise have difficulty using digital communcation methods such as social media to get in touch with their family and loved ones.

To test the above hypothesis the team designed another survery asking question such as:

• 'Do you live alone, with a partner, or in a shared living community?'

• 'How often do you use technology (such as a phone, computer, tablet, library kiosks) in your daily life?'

• 'Do/Did you face challenges when you communicated with friends and family when stationed away from home?'

• 'How comfortable do you generally feel using technology (smartphones, computers, library kiosks, the internet)?'

• 'Do you prefer face-to-face communication (e.g. phone or video calls, texting) or physical communication (e.g. letters, print media) over using technology?'

• 'How comfortable are you using technology to share or view photos?'

• 'Do you prefer to share or view photos in person or digitally?'

Survey Results - Elderly Demographics: Photosharing Preferences

Survey Results - Elderly Demographics: Consumption Modality

Survey Results - Elderly Demographics: Techonology Familiarity

Main Takeaways

Based on the results of both surveys, the team all agreed that there is no appetite within elderly and military demographics for Flikshop's mail services.

Military personel already tend to have little trouble getting in touch with their family and loved ones, and the barriers experience by those who do cannot be serviced by Flikshop anyways (i.e. they are in a nuclear submarine at the bottom of the ocean).

On the other hand, survey results from our elderly demographic did not indicate a significant desire for physical photosharing nor significant difficulties in communincating with family members and loved ones. There are also a plethora of photosharing services tailored for elderly demographics of whose brands are likely to be better percieved for this purpose than Flikshop's (i.e. feelings such as: 'Wait isn't Flikshop for incarcerated people? Why are we using this instead of X?').

Sprint 0

Internal Stakeholder Interviews

Current & Past Flikshop Employees

The team interviewed various current and past Flikshop employees ranging from developers to designers across their current product verticals to help the team better understand their values, mission, and vision for the future so we can design around it in future sprints.

We asked general questions such as:

• 'Can you describe your job role in depth?''

• 'What do you think are the core values of Flikshop?'

• 'How did you find out or get introduced into Flikshop?''

• 'What about the company makes it special in your eyes?''

• 'What are the company’s current priorities, and how does your team contribute to those goals?'

• 'How well does the company communicate its product vision internally? How about externally?'

• 'How has the company evolved since you joined?'

• 'In what areas or ways do you feel that Flikshop could make itself stronger as a competitor in this market?'

Since I have web development experience I took up interviewing a developer to see what their tech stack looks like and if could help prototype our future mockups on the front end.

Interview data was consolidated in a Google Sheets document:

These interviews were mainly for the team; I decided not to spend the time to design presentation slides for them.

Main Takeaways

Across all the employees we interviewed — both past and present — everyone was enthusastic about Flikshop's mission of reconnecting incarcerated individuals with their loved ones and their efforts in reducing recidivism. Many expressed how uniquely suited Marcus is to be the Flikshop's CEO due to his lived experience and his advocacy for his customers/users that sets Flikshop apart from all their competitors.

Sprint 1

Sprint 1 Kickoff & Goals

Focusing on Flikshop Mail App

After conveying the Sprint 0 research findings to the client, both the team and our client agreed that Flikshop's mail service should not expand to elderly nor military demographics. Rather, Flikshop should instead further invest in saturating its current user demographic of currently and previously incarcerated individuals by improving the current Flikshop app and leaning into brand storytelling centered around Marcus' unique live experience.

To this end, we met with the client to collaboratively ideate on this sprints goals with this new focus.

Ideation with Client

We brought Marcus (the CEO) into a team meeting where — inspired by Google's design sprint methodology — we had one team member ask questions based around the above sprint goals while everyone else simultaneously generates actionable 'how might we' (HMW) tasks to achieve them as represented the purple sticky notes. Afterwards, each team member is given two votes (the purple 'thumbs up' icon) to decide which HMW tasks to prioritize for this sprint. The client's votes (represented by the 'thumbs up' icons with a star) ultimately supercede that of the teams' but it nonetheless gave us a good idea of what to prioritize.

Above are the questions discussed with the client while the team was generating the 'How Might We' notes shown below

The two teal sticky notes near the top right were suggestions the client especially wanted us to prioritize.

Sprint 1 Goals

In the end, the team and our client agreed that this print should pursue these three themes:

• Connect the various verticals in a repeatable and seamless flow within the Flikshop mobile app.

• Modernize the current Flikshop app experience & aesthetics.

• Inject elements of brand storytelling within app userflows.

Sprint 1

Sketching & Storyboarding

Storymapping

After the ideation session with the client, the team got together to storyboard what we envision the Flikshop app's seamless experience to look like. It starts off with a user learning about Flikshop from word-of-mouth, to downloading and using the app to send a Flikshop postcard, and then learning about the other Flikshop verticals.

The empty storyboard sections were those that were out of the scope of work for this sprint, such as the Flikshop postcard customization flow

Low-fi Solution Sketches

After storyboarding, each team member sketched some low-fidelity solutions towards creating the seamless flow from a user arriving at the Flikshop website homepage to downloading the app and being exposed to the various product verticals.

Deciding

With the solution sketches in hand, the team ran it by the client to see which parts of our designs we should prioritize in the following prototyping phase.

The blue dotes represent which specific design elements the team liked, while the larger red dots were for those that the client wanted us to prioritize.

Main Takeaways

The client really liked the aspects of brand storytelling where we highlight the social good of Flikshop's mission, as well as a 'product hub' type widget that allows users to easily explore and navigate to Flikshop's other product verticals. These remarks would guide the team in the following protoyping phase where we created Figma mockups based on these client remarks and the distribution of votes from the 'decide' meeting.

Sprint 1

Prototyping

Starting from Scratch

As the lead designer it became my task to translate my teams' sketches into working Figma mockups while in the meantime they continued stakeholder interviews, gathering marketing assets, and recruiting future user-testing participants.

However, there was zero design documentation for the current app which was compounded by the fact that the original Figma files for the app was lost. It turned out that the current Flikshop designers were solely focused on Flikshop Me (the prison LMS system) and Flikshop Neighborhood (their B2B datahub), while the mobile app was only being maintained by a relatively new contracted part-time developer without design support.

For this reason, I had to essentially reverse-engineer a design system purely from app screenshots while at the same time making aesthetic and usability improvements for each component as I went.

Autolayout, component varient, and variable/property features were employed wherever I could on components and page layouts I designed to enable easier page layout and content changes in the future.
Example on one of the card components:

Visually Accomodating Three Platforms

To visually distinguish between the main Flikshop Mail platform against the Neighborhood and School of Business, three color palettes were created so that users can visually gleam which platform they are currently on. To this end, I kept the orange-on-white theme of the Mail app to preserve what the current userbase is already used to, while using contrasting purple and white fore/backgrounds for the Neighborhood and School of Learning themes respectively.

Deliverable: Seamless Flow Between Product Verticals

To enable users to seamlessly navigate between product verticals I placed a button in the middle of the bottom navbar allowing users to instantly hotswap between the Flikshop Mail platform, School of Business, and the Flikshop Neighborhood datahub.

Deliverable: Guided Onboarding

With the introduction of the new hotswap interaction pattern and two other product platforms, I proposed a guided onboarding process to teach users how to navigate between the three platforms while serving as a natural way to introduce them to the other platforms at the same time.

Partial Design System

Although developing a design system was not part of the scope of work for this sprint, I figured I might was well work towards one regardless since it's not that much work considering the many page elements that are reused across various screens throughout the flow that my team would have to individually update anyways.

I certaintly wished I had more time to flush things out with the buttons and typography, but ultimately I had to prioritize designing vertical slices of the new aesthetic and translating the storyboard sketches into the flows as shown above.

Sprint 1

User Testing

Pilot Study

Using the prototypes created in the design concepting stage, the team conducted cognitive walkthroughs to evaluate the following:

• General aesthetic of the redesign

• Intuitiveness of the hotswap interaction pattern for switching between product platforms

• Effectiveness of the guided onboarding tutorials

• User interest options during account creation (whether they were intersted in sending mail, learning about the Neighborhood datahub, or enrolling in the School of Business)

Methodology

These walkthroughs were conducted remotely through a zoom meeting where several team members would be silently oberving participants while they completed the following tasks:

1. Create a Flikshop Account

2. 'Show me how you would find Flikshop’s course offerings'

3. Book a demo for Flikshop Neighborhood

4. Create and send a postcard

Afterwards, the pariticpants were given time to freely discuss their experience and were additionally asked the following follow up questions:

1. How did you feel about the app's general layout and design?

2. Was it clear where to start and what to do next?

3. Did the interface/elements behave the way you expected it to?

4. Did you find the information or options you needed to complete the task?

A user testing plan was created to make sure all team members followed the same set of procedures for each testing session.

Study Results

Overall our study participants really enjoyed the new app redesign and thought both the onboarding process and guided onboarding tutorials were very useful and intuitive. The only specific improvements suggested were to improve readibility of text within the product cards within the Flikshop Mail screens.

The next step was to handoff our research findings and protoyped design concepts to the client and determine the focus for the proceeding sprint.

Sprint 2

Sprint 2 Kickoff & Goals

Flikshop Web Presence Redesign

Sprint 2 builds upon the work done in Sprint 1 on the mobile app by focusing on creating a smoother, more intuitive web experience that effortlessly guides users into the mobile app.

Envigorating Flikshop Angels Program

Alongside modernizing the web experience and coverting web users to the mobile app, the client requested us to ideate ways to drive enrollments and user donations for the Flikshop Angels program — which is program allowing anyone to purchase Flikshop credits which are then distributed to families with incarcerated loved ones that otherwise cannot afford to send postcards, messages, and other mail through the prison system.

Donations can range from large contributions from corporations and wealthy individuals, to smaller sums from the average joe who want to help out those in need. At the time, based on how it was presented on the main site, the Flikshop Angels program's presence took a backseat in the marketing behind the main Flikshop Mail platform yet our client expressed how much of a core pillar it is for Flikshop in terms of the brand value and incoming revenue.

Sprint 2 Goals

With the above in mind, the goals for Sprint 2 were to redesign Flikshop's web presence to:

1.
Elevate the marketing of Flikshop Angels program up to par with the Flikshop Mail platform as core pillar of the Flikshop brand

2.
Motivate users to download the mobile app

Sprint 2

Flikshop Angels Redesign: Low-fi Mockups

Low-fi Sketches: Angels Rewards Program

As a way to encourage Flikshop Angels donations, I proposed a kickstarter-style rewards program where customers' Flikshop Angels donations and subscriptions would progressively unlock rewards such as merch and gift cards.

Low-fi Sketches: Angels Donation Page

This rewards program was also integrated with an accompanying new Angels donations page concept.

User-testing Feedback

The team ran hooked up some basic interactivity and ran the mockups by a Flikshop employee plus an active Flikshop Angel and collected the following feedback:

• "Feels too gimmicky".

• Lack of motivation/inspiration in encouraging users to make a donation/subscribe.

• The vertical layout of the 'strech goal' rewards takes up too much vertical screen space.

• Lack of user choice in case they do want any of the reward offerings.

Sprint 2

Flikshop Angels Redesign: Hi-fi Mockups

Hi-fi: Angels Rewards Store

Taking into account the user testing feedback, I opted to redesign the rewards program with a points-based rewards store where users have the freedom to redeem rewards based on their preferences. Additionally, this product-card grid layoutis able to present a larger amount of rewards while also taking up less screenspace.

These mockups were mainly to demonstrate the intended flow and layout, the text content was still wip at this stage.

Hi-fi: Angels Donation/Subscription Checkout Flow

Based on the feedback that there was a lack of user encouragement in motivating donations/subscriptions, I decided to design a multi-step checkout overlay modal that better tailors the checkout experience depending on whether the user wants to make a one-time donation versus a subscription -- this way, we have more room to provide user encouragement for each respective option without cramming everything onto a single page.

Further, being an overlay, users can enter the donation checkout flow from anywhere on the Flikshop site/app without needing to be redirected to a dedicated subdomain/page, keeping their experience more continuous.

Option #1: One-time Gift Checkout Flow

Gift Amount

Payment Details

Payment Confirmed

Option #2: Subscription Checkout Flow

Subscription Select

Payment Details

Payment Confirmed

Sprint 2

Flikshop Angels Redesign: App Integration

Replacing School of Business with Flikshop Angels

After some discussions with the client about how Flikshop Angels should be integrated into the mobile app, it was decided that the School of Business section should be replaced with Flikshop Angels.
Just like the main Flikshop Mail screens and the Neighborhood datahub app sections, the Flikshop Angels screens are accessable from the hotswap menu button on the bottom navbar.

Hi-fi Prototype: Navigating to Angels Sections

Hi-fi Prototype: Angels One-time Gift Flow

Hi-fi Prototype: Angels Subscription Flow

Hi-fi Prototype: Angels Rewards Store

Hi-fi Prototype: General App Settings

Sprint 2

Final Project Handoff

Figma Components and Mockups

The final Figma components and mockups were consolidated onto a dedicated Figma page shown below for handoff.

Wix-to-Figma Guide

Due to our client using Wix for the main homepage, I took it upon myself to create a Wix-to-Figma 'guide' showing which Wix options/tools/settings functionally map to that of Figma's (as turns out, a lot!).

Project Summary Document

To consolidate links to all of our project deliverables from design artifacts to research data and insights, we created a Google Docs document with embedded chips/links to everything we worked on over the semester in chronological order.

That's all for now!

There's a lot more I didn't have the time to include, so reach out if you want to learn more about this project!

Background

Last Updated 12/5/2025

Project Length

Project Type

Team

1. Flikshop Mail App A physical and digital mailing platform that reconnects incarcerated individuals with their families and loved ones through personalized Flikshop postcards, letters, and Flikbooks (photobooks).

2. Flikshop Neighborhood A B2B datahub that connects Flikshop's userbase with partnered companies and organizations that offer opportunities and benefits targeted towards previously incarcerated individuals.

3. Flikshop School of Business In-person classes teaching vocational and entrepreneurial skills targeted towards previously incarcerated individuals.

Project Background

Table of Contents

Sprint 0

Sprint Kickoff & Goals

Prior to the first client kickoff meeting, the team squared away basic organizational and workspace tasks:

• Set up a shared team email for stakeholder communication and the below workspace accounts

• Set up a Figma Team for future design work

• Created a Trellow Workspace for task management

• Set up a shared team Google Drive with folder structures for future sprint deliverables

Sprint 0: Research potential market opportunities for Flikshop Mail to expand its userbase beyond incarcerated individuals with a focus towards elderly and military demographics (as suggested by the client).

• Conduct competitive analysis against other similar companies offering prison communications & mailing services to understand Flikshop's current market positioning and potential opportunities for expansion.

• Create and conduct market research surveys for elderly and military demographics to guage their respective growth potential

• Conduct further interviews with internal Flikshop stakeholders (past & present) to better understand the Flikshop brand and mission

Additionally, because we used a default Google Slide template for this first client presentation, I decided to design some bespokely tailored slide templates .

Sprint 0

Competitive Analysis Matrices

The team identified multiple companies that are serving the prison-industrial complex as well as those that market mailing & communication services/products to understand how the various Flikshop product verticals are currently positioned:

• Edovo

• Ameelio

• Orijin

• ConnectNetwork

• Pigeononly

• Pelipost

• Shutterfly

The analysis targeted the following 8 dimensions against Flikshop respectively:

1. Value proposition of products & pervices

2. How long they have been operating

3. How they present their brand

4. How they market their products and services

5. Revenue Streams

6. Monthly traffic and amount of users

7. What social media platforms they are active on and its content

8. Any potential community or UGC (user-generated-content) features

9. Any potential intrinsic competitive advantages or key features that set them apart

10. Visual design and usability of their website and apps

11. What geographic regions they serve

Analysis data was consolidated in a shared Google Sheet document.

Sprint 0

Market Research Surveys

• 'How often do/did you have access to technology when stationed away from home?'

• 'When you did have access to technology, did you have access to communication type platforms and apps?'

• 'Do/Did you face challenges when you communicated with friends and family when stationed away from home?'

• 'If there were an app that could send text or pictures in a physical format to your loved one, would you be interested in using it?'

• 'What do current communication offerings that you use to contact your loved one lack? And what could be improved?'

• 'Are there any specific barriers that make it extra difficult to reach or stay in contact with someone who is deployed/in basic training?'

Being Canadian I had no cultural awareness on this matter so I mainly relied on my team members who had personal connections and better understanding of how to approach designing this survey.

• 'Do you live alone, with a partner, or in a shared living community?'

• 'How often do you use technology (such as a phone, computer, tablet, library kiosks) in your daily life?'

• 'Do/Did you face challenges when you communicated with friends and family when stationed away from home?'

• 'How comfortable do you generally feel using technology (smartphones, computers, library kiosks, the internet)?'

• 'Do you prefer face-to-face communication (e.g. phone or video calls, texting) or physical communication (e.g. letters, print media) over using technology?'

• 'How comfortable are you using technology to share or view photos?'

• 'Do you prefer to share or view photos in person or digitally?'

Sprint 0

Internal Stakeholder Interviews

• 'Can you describe your job role in depth?''

• 'What do you think are the core values of Flikshop?'

• 'How did you find out or get introduced into Flikshop?''

• 'What about the company makes it special in your eyes?''

• 'What are the company’s current priorities, and how does your team contribute to those goals?'

• 'How well does the company communicate its product vision internally? How about externally?'

• 'How has the company evolved since you joined?'

• 'In what areas or ways do you feel that Flikshop could make itself stronger as a competitor in this market?'

Since I have web development experience I took up interviewing a developer to see what their tech stack looks like and if could help prototype our future mockups on the front end.

These interviews were mainly for the team; I decided not to spend the time to design presentation slides for them.

Sprint 1

Sprint 1 Kickoff & Goals

Above are the questions discussed with the client while the team was generating the 'How Might We' notes shown below

The two teal sticky notes near the top right were suggestions the client especially wanted us to prioritize.

In the end, the team and our client agreed that this print should pursue these three themes:

• Connect the various verticals in a repeatable and seamless flow within the Flikshop mobile app.

• Modernize the current Flikshop app experience & aesthetics.

1.
Flikshop Mail App
A physical and digital mailing platform that reconnects incarcerated individuals with their families and loved ones through personalized Flikshop postcards, letters, and Flikbooks (photobooks).

2.
Flikshop Neighborhood
A B2B datahub that connects Flikshop's userbase with partnered companies and organizations that offer opportunities and benefits targeted towards previously incarcerated individuals.

3.
Flikshop School of Business
In-person classes teaching vocational and entrepreneurial skills targeted towards previously incarcerated individuals.

•
Conduct competitive analysis against other similar companies offering prison communications & mailing services to understand Flikshop's current market positioning and potential opportunities for expansion.

•
Create and conduct market research surveys for elderly and military demographics to guage their respective growth potential

•
Conduct further interviews with internal Flikshop stakeholders (past & present) to better understand the Flikshop brand and mission

Autolayout, component varient, and variable/property features were employed wherever I could on components and page layouts I designed to enable easier page layout and content changes in the future.
Example on one of the card components:

1.
Elevate the marketing of Flikshop Angels program up to par with the Flikshop Mail platform as core pillar of the Flikshop brand

2.
Motivate users to download the mobile app